Our Story

At JoyJewels, we believe fine jewelry should be as much a part of your everyday as your favorite outfit or morning coffee. Since 2017, we’ve been redefining luxury from our home in Amman, creating pieces that combine timeless design with personal meaning. From solid 18k gold essentials to custom creations, every piece is crafted to last a lifetime — and to tell your story.

Founded in Amman in 2017, JoyJewels was created with one vision: to make fine jewelry an everyday luxury. We believe that exceptional craftsmanship and personal expression shouldn’t be reserved for special occasions — they should be part of your daily story.

Every piece is made with 18k solid gold, designed to last a lifetime. In 2022, we expanded our collections to include diamonds, offering timeless designs that balance elegance with wearability. Known for our customization, we bring your ideas to life — from personalized engravings to bespoke designs — so your jewelry feels as unique as you are.

In just four years, JoyJewels grew to four branches, becoming a go-to destination for those who value quality, design, and individuality. Today, we ship worldwide, sharing our pieces with customers across the globe.

Behind every creation is a dedicated team of sales and creatives who bring our vision to life. If you’re passionate about fine jewelry and want to be part of our story, we welcome applications for full-time, part-time, or internship positions at hello@thejoyjewels.com.

JoyJewels is more than jewelry. It’s a way to celebrate yourself, your milestones, and the moments that matter — every single day.